Writing groups can serve multiple purposes: to share craft advice and writing experiences and to increase visibility of authors’ books. A writer can never predict how quickly her book will take off after the launch, and having a group of writers who share the book will create a better chance for ongoing visibility.
It is difficult to quantify the value of social media. Even though you can track the number of people reached or how many people viewed something, it is difficult to quantify the building of relationships.
Professionalism is the key to making your event a success. In addition to arriving on time and prepared to connect with the audience, every author should have a press kit, a promotion plan and prepared talking points.
Kendall Dunkelberg is the director of the Low Residency MFA in Creative Writing Program at Mississippi University for Women. He discusses how he prepares his students for the business side of the writing life.